Yes, Gucci Made a $2,000 Basketball and They’re Not Sorry


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As part of its Gucci Pins initiative, which opens themed pop-up shops across the globe, Gucci has opened a temporary shop in the West Loop (161 N. Morgan St.). Open through March 2, the shop has a psychedelic theme and will showcase a new capsule collection decked with a 1970s-inspired print. Featuring a rainbow-hued rendition of the Gucci logo and a multitude of colorful stars, the print decks everything from luggage to women’s pajamas to men’s swimsuits. In honor of NBA All-Star Weekend, there’s even an exclusive-to-Chicago printed basketball ($1,980).

The pop-up goes hand-in-hand with a custom, Gucci-branded Google pin, which appears on Google Maps at its location.