Beer and Cheese Fest

Get Ready for Beer & Cheese Fest 2026 in Madison!

Join us on Saturday, January 17th, 2026 from 2:00 – 6:00 PM at the Alliant Energy Center in Madison, Wisconsin, for the ultimate celebration of beer, cheese—and everything in between!

What is Beer & Cheese Fest?

When you think Wisconsin, you think beer and cheese. So we put them together, added a festival vibe, and rolled into winter for good measure. Beer & Cheese Fest is back for its 16th year, ready to heat up the cold season with plenty of sampling, socializing and silliness.
Expect more than 80+ beer and beverage vendors serving up everything from craft beers to meads, ciders, spiked seltzers—and yes, even THC-infused refreshments (for those with the clearance!) 
And because no Wisconsin festival is complete without a bit of whimsy, get ready for trademarked “hammer nailing” competitions, stein-holding face-offs, and more ways to impress your friends than you might have ever imagined.

Why You Should Attend

• Diverse drink lineup: From classic brews to experimental beverages, there’s a pour for every taste bud.

• Cheese galore: While beer may be the foundation, cheese is the fuel—plenty of it, and more than your doctor would recommend.

• Winter fun: Held in January in Madison, this event is the perfect indoor escape from the cold with good company, bold flavors and a lively vibe.

• Community & culture: Local brewers, artisan vendors and Wisconsin-based food culture come together, making this not just a festival—but a showcase of regional flavor.

• Unique festival games & vibe: The stein holding and hammer-nailing competitions add playful competition and photo-friendly moments.

Event Details at a Glance

• Date & Time: Saturday, January 17 2026 · 2:00 PM – 6:00 PM

• Location: Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, WI 53713

• Tickets: Available now online. (Grab yours early—seats and samples go fast!)

• Vendors: Featuring 80+ beverage vendors plus plenty of cheese, savory snacks and festival features.

• Extras: Gaming zones, competitions, photo-ops and a welcoming, all-ages (or specified-ages) vibe, depending on ticket options.

Bonus Tips for Attendees

• Arrive early: With so many vendors, showing up at the start maximizes your sampling time.

• Pace yourself: With beers, meads, ciders, seltzers—and cheese—it’s a fun load.

• Bring friends: Festivals are better with crew. Share a flight, try different offerings, and compete in fun festival games together.

• Follow on social: Stay updated on vendor announcements, ticket promos and last-minute surprise acts.

• Plan transport: If you’ll be sampling plenty, consider rideshare, designated driver or public transit.